OUR OFFERING AND CORE COMPETENCE

We help B2B companies to improve their sales process effectiveness, i.e. offer Win Rate %. Our core competence is B2B-buying behavior analysis and we have analysed 100 000 offers and root causes for winning and losing. Based on this knowledge, we have extensive UltraLeanSales(R) portfolio of consultation, education, data analytics and business simulators.

UltraLeanBusiness Oy Ltd is a specialist in B2B-buying behaviour and especially Business Simulations, to help companies quantify the value add, payback time or ROI. This can be e.g.

• Quantifying the cost saving due to new technology or improved process efficiency
• Impact of higher product quality to lifetime value
• Selecting the right marketing and sales strategy, cross-analysis of different input parameters, such as marketing volume, lead conversion and value/price ratio.
• In total we’re helped >300 companies from >200 industries to improve their sales performance.

Sustainable Ships is a tool store for maritime sustainability. Our goal is to make a shipowner’s life easier. We do this by providing cost-effective, ship-specific tools and insights on regulations and decarbonization measures. This begs the question, what are tools?

Tools can be anything, for example interactive webtools, downloadable Excel sheets or PDF guides; as long as they are easy-to-use and fast. In their core, they are information presented in a way to save time and money for a user. So who is that user?

Grossly speaking we have two types of users: shipowners and suppliers. We have defined shipowners as anyone who works in a company that owns vessels, and suppliers as anyone who provides a service to a shipowner. At its core it is supply and demand, with one key driver clearly surfacing when you speak to either shipowner or supplier.

The ultimate client in our industry is always the shipowner who is concerned about one thing: compliance to (decarbonization) regulations. Using our tools, we make on demand insights what the shipowner has to do in terms of compliance, what he can do in terms of decarbonization, and most importantly – what it will cost. These insights are at a feasibility study or conceptual design level, intended for longer-term decision making.

Jointly, UltraLeanBusiness and Sustainable Ships can offer an unparalleled combination of Business Simulation and Sales Process Development to Merimerkit-community.